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May 12 2017
MILAN, ITALY
HOTEL WESTIN PALACE
PIAZZA DELLA REPUBBLICA, 20
Info line: (+39) 0522 511874

Rutger Koekoek - Marketing Specialist, U.S. Wheat Associates (USW), Rotterdam, The Netherlands. He received his master’s degree in agricultural economics and marketing from Wageningen University and before joining USW in 2009, he worked as European Regional Manager for the American cotton seed company Delta and Pine Land Company.

U.S. Wheat Associates is the export market development organization for the U.S. wheat industry. USW promotes the reliability, quality and value of all six U.S. wheat classes to wheat buyers, millers, bakers, food processors and government officials in more than 100 countries around the world. USW works from 17 offices located around the world and has a workforce of 80 people. Roughly half of the U.S. wheat production is exported each year.

 

An Overview of Innovation and Biotech Wheat

The presenter will provide a broad wheat research innovation overview, including biotech traits for wheat, and will explain why U.S. wheat producers are supportive of new research technologies. He will also illustrate how U.S. Wheat Associates collaborates with other organizations on innovation and biotechnology. An overview of the positions that the U.S. wheat industry has adopted for the responsible commercialization of biotech wheat.

Rutger Koekoek, U.S. Wheat Associates

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